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| Task | Importance |
|---|---|
| Develop strategies to encourage new or increased contributions. | 86% |
| Manage fundraising budgets. | 86% |
| Direct activities of external agencies, establishments, or departments that develop and implement fundraising strategies and programs. | 83% |
| Develop fundraising activity plans that maximize participation or contributions and minimize costs. | 82% |
| Plan and direct special events for fundraising, such as silent auctions, dances, golf events, or walks. | 81% |
| Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds. | 79% |
| Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new fundraising opportunities. | 79% |
| Compile or develop materials to submit to granting or other funding organizations. | 78% |
| Contact corporate representatives, government officials, or community leaders to increase awareness of organizational causes, activities, or needs. | 75% |
| Conduct research to identify the goals, net worth, charitable donation history, or other data related to potential donors, potential investors, or general donor markets. | 71% |
| Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet Web pages. | 70% |
| Formulate policies and procedures related to fundraising programs. | 69% |
| Assign, supervise, and review the activities of fundraising staff. | 67% |
| Evaluate advertising and promotion programs for compatibility with fundraising efforts. | 67% |
| Design and edit promotional publications, such as brochures. | 60% |
| Produce films and other video products, regulate their distribution, and operate film library. | 59% |