Similar careers
Similarity is based on what people in the careers do, what they know, and what they are called. The process of establishing similarity lists is described in this white paper.
A Search Marketing Strategist specializes in developing and implementing marketing strategies that enhance a company's presence in search engine results. They focus on maximizing online visibility, increasing website traffic, and improving conversion rates through search engine optimization (SEO) and search engine marketing (SEM).
Education: Bachelor's degree
Years in related career: None
On-the-job training: None
Projected Growth: 13.4% (far above average)
Annual job openings: 87 200
Direct AI exposure: 2% of tasks
Potential AI exposure: 100% of tasks
| Income data is from Employment and Social Development Canada's 2025 wage tables. The closest match for this career in Canada’s occupational classification system is Professional Occupations in Advertising, Marketing and Public Relations. According to the wage tables, average income is $74K per year. | ||||
|---|---|---|---|---|
| Bottom 10% | Bottom 25% | Median (average) | Top 25% | Top 10% |
| $43K per year | $56K per year | $74K per year | $95K per year | $119K per year |
| Compared to other careers: Median is $9.01K above the national average. | ||||
Search Marketing Strategists typically work in digital marketing agencies or in-house marketing teams. They often collaborate with content creators, web developers, and data analysts in a fast-paced, technology-driven environment. Their work mainly involves online and computer-based tasks, with a significant focus on data analysis and strategy development.
Search Marketing Strategists play a vital role in the digital marketing domain, blending technical SEO knowledge with creative marketing strategies. They must understand how search engines work and stay abreast of the latest trends and algorithm updates. A significant part of their role involves analyzing data to understand user behavior and market trends, which informs the strategies they develop.
Good communication skills are essential, as they often need to explain complex technical concepts to non-technical stakeholders. Additionally, they must be adept at managing multiple projects simultaneously, often under tight deadlines.
This occupation is dynamic and requires continuous learning, as the digital marketing landscape is constantly evolving. Strategists must be adaptable, analytical, and creative, often testing new approaches to stay ahead in a competitive market.
The role usually requires a bachelor's degree in marketing, communications, information technology, or a related field, equating to approximately 4 years of post-secondary education. Additional certifications in digital marketing or SEO can be beneficial.
Similarity is based on what people in the careers do, what they know, and what they are called. The process of establishing similarity lists is described in this white paper.
