Similar careers
Similarity is based on what people in the careers do, what they know, and what they are called. The process of establishing similarity lists is described in this white paper.
Advertising Managers oversee the development and execution of advertising strategies to promote products or services. They lead teams that create advertising campaigns, negotiate contracts, and analyze market trends to effectively reach target audiences.
Education: Bachelor's degree
Years in related career: Less than 5 years
On-the-job training: None
Projected Growth: 1.9% (below average)
Annual job openings: 2,100
Direct AI exposure: 26% of tasks
Potential AI exposure: 84% of tasks
| According to the U.S. Bureau of Labor Statistics, average income (in USD) in 2025 was $134K per year. | ||||
|---|---|---|---|---|
| Bottom 10% | Bottom 25% | Median (average) | Top 25% | Top 10% |
| $63K per year | $91K per year | $134K per year | $201K per year | $286K per year |
| Compared to other careers: Median is $83K above the national average. | ||||
Advertising Managers typically work in offices, within advertising agencies, or in the advertising departments of companies. The environment is fast-paced and collaborative, often with tight deadlines and multiple projects running simultaneously. They frequently interact with clients, media representatives, and creative teams.
Advertising Managers play a crucial role in shaping how a product or service is perceived by the public. They are responsible for formulating advertising strategies that align with the client's goals and target audience. This involves a deep understanding of market research, consumer behavior, and the competitive landscape. They work closely with creative teams to ensure that the advertising content aligns with the strategy and resonates with the intended audience.
Strong leadership and communication skills are essential, as they coordinate between various departments, clients, and media representatives. They must be adept at managing budgets, negotiating contracts, and making strategic decisions. Staying current with advertising trends, especially in digital media, is crucial for success in this field.
Advertising Managers often find satisfaction in seeing a campaign they've directed come to fruition and succeed in the market. Creativity, strategy, and the dynamic nature of the advertising field make it an exciting and rewarding career for those who are passionate about communication and marketing.
A bachelor's degree in advertising, marketing, communications, or a related field is commonly required. Some positions may prefer or require a master's degree, especially in competitive markets or for higher-level roles.
Similarity is based on what people in the careers do, what they know, and what they are called. The process of establishing similarity lists is described in this white paper.
