According to people in this career, the main tasks are...
| Task | Importance |
|---|---|
| Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. | 82% |
| Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications. | 81% |
| Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. | 78% |
| Manage sales team, including setting goals, providing incentives, and evaluating employee performance. | 77% |
| Coordinate with the media to disseminate advertising. | 77% |
| Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. | 76% |
| Plan and execute advertising policies and strategies for organizations. | 76% |
| Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. | 76% |
| Prepare and negotiate advertising and sales contracts. | 76% |
| Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts. | 73% |
| Prepare budgets and submit estimates for program costs as part of campaign plan development. | 73% |
| Train and direct workers engaged in developing and producing advertisements. | 72% |
| Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals. | 72% |
| Contact organizations to explain services and facilities offered. | 72% |
| Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns. | 71% |
| Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers. | 71% |
| Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms. | 70% |
| Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers. | 70% |
| Represent company at trade association meetings to promote products. | 68% |
| Direct and coordinate product research and development. | 67% |
| Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning. | 65% |
