According to people in this career, the main tasks are...
| Task | Importance |
|---|---|
| Work with creative directors to develop design solutions. | 92% |
| Present final layouts to clients for approval. | 90% |
| Manage own accounts and projects, working within budget and scheduling requirements. | 87% |
| Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities. | 86% |
| Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques. | 86% |
| Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound. | 84% |
| Review and approve art materials, copy materials, and proofs of printed copy developed by staff members. | 84% |
| Mark up, paste, and complete layouts and write typography instructions to prepare materials for typesetting or printing. | 83% |
| Create custom illustrations or other graphic elements. | 82% |
| Attend photo shoots and printing sessions to ensure that the products needed are obtained. | 81% |
| Review illustrative material to determine if it conforms to standards and specifications. | 80% |
| Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing. | 79% |
| Conceptualize and help design interfaces for multimedia games, products, and devices. | 78% |
| Research current trends and new technology, such as printing production techniques, computer software, and design trends. | 74% |
| Prepare detailed storyboards showing sequence and timing of story development for television production. | 74% |
| Negotiate with printers and estimators to determine what services will be performed. | 73% |
