According to people in this career, the main tasks are...
| Task | Importance |
|---|---|
| Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information. | 89% |
| Vary language and tone of messages based on product and medium. | 88% |
| Present drafts and ideas to clients. | 84% |
| Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy. | 84% |
| Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products. | 74% |
| Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material. | 74% |
| Conduct research and interviews to determine which of a product's selling features should be promoted. | 71% |
| Invent names for products and write the slogans that appear on packaging, brochures and other promotional material. | 69% |
